We are in conversation with Meghana Narayan and Shauravi Malik, founders of Slurrp Farm and mommies with a mission to make Indian kids eat healthy!
When Meghana & Shauravi could not find healthy and yummy food options for their children in the Indian market, they decided to make some! As their tag line goes “founded by two mothers, for their children, and yours”
Read on to find out all about their journey till now
BAM: Tell us how did Slurrp Farm come into being?
SF: Both of us have lived and worked in London. On our trips home, we were bombarded with requests from friends and family members to bring healthy, organic and yummy products for their children. This had us thinking. Moreover, on moving back to India we realized there was indeed a dearth of good commercial products for Indian kids and just like us, many parents were worried and helpless about this very fact. So, we decided to do something about it and thus, Slurrp Farm was born.
BAM: What is Slurrp Farm all about?
SF: Slurrp Farm is all about bringing 100% yummy-ness onto your family’s plate in the form of natural and healthy food that is made using a combination of traditional recipes and real ingredients.
BAM: Why stress so much on creating a healthy commercial product when kids are mostly fed homemade food and nothing can be healthier than that!
SF: We are passionate about raising awareness of healthy eating for children and giving busy parents like us, the convenience needed in terms of being able to find food options which are as good as what we would make at home.
A huge part of what motivates us is the desire to return to simpler times, in response to the disarray in the way people are eating nowadays. This has led to several problems including the worrying prevalence of childhood obesity and diseases such as diabetes and cancer, which are often linked to the quality of our food. We believe that in some sense we need to go back to eating like our grandparents did, to question and understand the provenance of ingredients, and to eat organic whenever we can.
BAM: What is your source of inspiration and innovation for the products that you come up with?
SF: Our inspiration is definitely memories of our grandmothers’ and mothers’ way of feeding us. While everything fed to us was not always yummy, it was definitely natural and wholesome.
Meghana was often forced to gulp down a Ragi drink because of it goodness, that’s where the innovation bit came in, to replace that force with willingness.
We constantly strive at creating something yummy that kids will love to eat and mothers will be happy to feed.
BAM: What is the USP of your products?
SF: Currently we are offering Cereals and Cookies. These are available in never heard of combinations and flavours, and made using whole grains, without any added flavours or preservatives. We don’t use any transfat and we use much less sugar than comparables. We are very committed to sourcing the best quality of ingredients.
Our recipes are always tested by lots of children and parents. The products are what you would create in your kitchen using natural ingredients.
BAM: At a personal level how do you ensure your kids eat healthy and some tips you would like to share with fellow mothers?
SF: We ensure that our kids eat vegetables, fruit, and diverse set of grains and a bit of nuts on a daily basis. All our meals include significant amount of vegetables – we started early with them and hence broccoli and carrot feature on our kids list of favourites.
Over the years we have made changes such that now you will find very little to no white sugar or refined flours in our kitchens. The best way to make kids eat healthy is to set right examples for them. We ourselves eat our greens!
Hope you enjoyed reading Meghana & Shauravi’s story! Do check out their products at www.slurrpfarm.com
Till then, Love Being a Mommy!